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Home The Latest Sarah Williams, Founder of Moms of Business {Our NJMOMpreneur of the Week}

Sarah Williams, Founder of Moms of Business {Our NJMOMpreneur of the Week}

  • By Taylor Murphy
  • December 16, 2019
Children Specialized Refresh Outpatient

You know how it is when you’re scrolling through Facebook groups, and finally land on the one that just gets you, not judges you, and instantly makes you feel like you’re welcomed, accepted and inspired? Our NJMOMprenuer of the week, Sarah Williams, knows that feeling well: When she was seeking out support, advice and encouragement to start her own jewelry design business, she couldn’t find that group, so she created one herself. Now, that group—Moms of Business Network—has over 2000 followers on Facebook and hosts networking events where mompreneurs can connect and collaborate together, online and in-person. We had the chance to chat with Sarah—who’s so bubbly and positive that you feel like you can literally achieve anything upon speaking with her—and she spilled the daily thing she she does in the wee morning hours, why not being Facebook perfect is really OK and the Southern NJ spot where her kids play soccer indoors. 

Founder of Moms of Business Network & NJMOMpreneur Sarah Williams

Moms of Business Founder, Sarah Williams

NJMOM: Where do you live, and where is your business located?
Sarah: I was born and raised a Jersey girl, and I currently live in Hazlet with my husband and two kids, Gwendolyn and Bradley. My office is also my home, since it’s located in my house. I’m Facebook-based, so my community is all about my Facebook group. We have a free group, with a VIP-paid membership available. 

NJMOM: What is Moms of Business, and what does it offer mom entrepreneurs like yourself? 
Sarah: Moms of Business is a network of mom and step-mom entrepreneurs who connect and collaborate online and in-person. We have a large following on Facebook, and our paid group on Facebook has grown to over 160 members and about 2,000 followers. As the founder of the network, I’m always looking for ways that my Mobsters (aka her Moms of Business members ) can have fun, help each other and make more money. Moms can join if they want to check it out or be a part of our events. Or, if they’re looking to learn and level up on business strategies, we also offer online training through the Zoom video conference platform, and people join to be a part of that community. 

When you’re in the middle of your journey and the wind is in your hair and you hit a speed bump, it’s nice to feel like someone is there with you in that moment.” — Sarah Williams, Founder of Moms of Business

NJMOM: In addition to the MOB Network, you’re also the founder and owner of Sarah’s Strategies on the side—what’s that about?
Sarah: I’m your go-to girl on all things Facebook, so I like to call myself a Facebook concierge. With Sarah’s Strategies, I’m there to help guide you on what to post, when to post it and I help my clients with sales and confidence building strategies. I want to be there for my Sarah’s Strategies clients every step of the way, from helping them make new friends to helping them land new clients.

Sarah and her family kidding around at their favorite New Jersey vacation spot, Congress Hall in Cape May.

NJMOM: How do you juggle running TWO businesses and being a mom and wife?
Sarah: Sometimes you just have to laugh, because it’s a little bit of a juggling act. The number one thing I do that helps me, is that I wake up early before anyone else in my house. This gives me time to myself, so I make a to-do list and write down what I’m grateful for. I pick three things that are the most important for me to tackle—so at least I know those are done—and this method keeps me sane. I’m also a huge advocate for scheduling date nights. We do it every week, even if it’s just something small like a movie night at home. 

ocean casino resort

NJMOM: What is the most rewarding part of motherhood?
Sarah: I just think of my kids and I smile all the time. My daughter is learning to write sentences and read right now, so it’s a magical time to watch as she learns and very rewarding. I get to see all the things we’ve been working on with her come together and she’s so proud of herself—it’s truly amazing.

Sarah is also a brand ambassador for DPARZ Shoes. Photo via Miguel Vivas

NJMOM: What inspired you to start your own business? Was there a breaking point or specific moment that ignited that desire to start?
Sarah: When I was a new stay at home mom, I was exclusively breastfeeding, so it was a lot of brainstorming sessions at 2 A.M. about what I can do to make my own money on my own terms. My degree is in jewelry design, and I came up with my own jewelry line idea of melting gold into new jewelry. I was looking for ways to network it and launch it, but I didn’t love what I found. I didn’t find people being genuine or wanting to help. So, I created my own network, which has become my passion. My jewelry line is still waiting to be launched, but I discovered that running the Moms of Business Network is what actually brings me joy. I’m grateful that I was brave enough to ask for help, because it enabled me to discover something I’m good at. 

NJMOM: How do you inspire other mom entrepreneurs in and outside of your businesses? 
Sarah: I say this often to my group—your energy needs to be contagious in the best way possible. Just like I’m talking to you with a smile, I try to be the same way on social media, and the same way when I go to meet someone in person. I really like to remind myself that I don’t have to be perfect and that being a work in progress is more real. It’s important that I put myself out there, and when people meet me at a networking event, I’m always genuine and transparent in a way that feels true. I might share a realistic picture on social media, like a snap of my laundry piled high, because I want women to know that you’re not alone. I also remind women that the, “Oh my gosh, how am I supposed to get this done?!” feeling is okay—and that some days it does get done, and other days it doesn’t. What I am going to remember is that time I signed a new client or when my daughter learned to read and not the pile of laundry. 

The first anniversary celebrating Sarah’s MOBsters at the MOBiversary Gala. Photo via Ashley Brusca

NJMOM: What ‘s your most helpful advice for other fellow mom entrepreneurs who want to start their own business, or return to work?
Sarah: If you’re really looking to start your own business, think about how to make it happen and start planning. Think about your future business’s mission, vision and values. A lot of mom entrepreneurs are entering the world of multi-level marketing, which uses direct sales. It’s a great way to get started to earn a second source of income. I also suggest finding an accountability partner or business coach, or a Moms of Business bestie to help guide you. When you’re in the middle of your journey and the wind is in your hair and you hit a speed bump, it’s nice to feel like someone is there with you in that moment. 

NJMOM: Do you and your children have some favorite NJ places that are must-dos? 
Sarah: I have a few—our favorite park is Holmdel Park in Holmdel. They have the historic Longstreet Farm, the pond, walking trails and two playgrounds. Holmdel Park also has the cleanest public bathrooms, which is something on the top of a mom’s must-have list. Our favorite restaurant is called Flame 800 in Matawan. My kids love their pizza and I’m obsessed with their arugula salad. We also are huge fans of Bell Works in Holmdel, which is kind of like a “metro burb”—it’s a place you can basically live, eat and play all the time. The Holmdel Public Library is located in there and they have pop-up happy hours and a ton of places to eat. Everything is indoors, so we go there on rainy days—there’s even a turf there where kids can play soccer!

For more information about Moms of Business, follow along on their website, Facebook and Instagram. 

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  • December 9, 2019
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NJ Mom® Events Calendar

35 events found.
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Calendar of Events

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10:00 am - 5:00 pm
Lavender Festival
July 25 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 2 More
6 events, 26
10:00 am - 5:00 pm
Lavender Festival
July 26 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
July 26 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 4 More
6 events, 27
10:00 am - 4:00 pm
Jersey Shore Summer Comic Book Show
July 27 @ 10:00 am - 4:00 pm
Jersey Shore Summer Comic Book Show

The Jersey Shore Comic Book Show celebrates comics, trading cards, toys and crafts. Meet artists, writers and celebrities. Kids can interact with costumed characters from the Star Wars 501st Legion.…

$5.00
10:00 am - 5:00 pm
Lavender Festival
July 27 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 4 More
3 events, 28
10:00 am - 5:00 pm
Lavender Festival
July 28 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
July 28 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 1 More
6 events, 29
10:00 am - 11:00 am
MarketFair Summer Kids Club
July 29 @ 10:00 am - 11:00 am
MarketFair Summer Kids Club

For interactive activities and entertainment, MarketFair will hold weekly summer kids clubs every Tuesday starting July 15 to August 19 from 10 a.m. to 11 a.m. Families can participate in…

Free
10:00 am - 5:00 pm
Lavender Festival
July 29 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 4 More
5 events, 30
10:00 am - 5:00 pm
Lavender Festival
July 30 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
July 30 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 3 More
5 events, 31
9:30 am - 10:30 am
Messy Play in Basking Ridge
July 31 @ 9:30 am - 10:30 am
Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm
Lavender Festival
July 31 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
5 events, 1
9:30 am - 10:30 am
Messy Play in Basking Ridge
August 1 @ 9:30 am - 10:30 am
Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm
Lavender Festival
August 1 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
7 events, 2
10:00 am - 5:00 pm
Lavender Festival
August 2 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
August 2 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 5 More
5 events, 3
10:00 am - 4:00 pm
Vintage & Crafts at Jubilee Park w/Food Trucks Too!
August 3 @ 10:00 am - 4:00 pm
Vintage & Crafts at Jubilee Park w/Food Trucks Too!

Open to the public from 10-4 pm. This event is a fundraiser for the Clifton Recreation Department. Admission is free. The Vintage Area will have vendors selling antiques, collectibles, vintage,…

Free Admission
10:00 am - 5:00 pm
Lavender Festival
August 3 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
June 30
All day

Critter Camp

All day

The Comedy Lovers Tour (Around Newark)

June 30 @ 12:00 pm - 5:00 pm

Asbury Park Spring Bazaar 2025

June 30
All day

Critter Camp

July 1 @ 10:30 am - 12:00 pm

Free Summer Movie: Despicable Me 4

July 1 @ 12:00 pm - 5:00 pm

Asbury Park Spring Bazaar 2025

+ 1 More
June 30
All day

Critter Camp

July 2 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 2 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
June 30
All day

Critter Camp

July 3 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 3 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

+ 2 More
July 4
July 4 @ 8:00 am - 5:00 pm

Bay Village July 4th Fireworks

July 4 @ 8:00 am - 5:00 pm

Star-Spangled Nights at Great Adventure

+ 23 More
July 5
July 5 @ 8:00 am - 5:00 pm

Star-Spangled Nights at Great Adventure

July 5 @ 8:30 am - 5:00 pm

Whale of a Day Family Street Festival

+ 9 More
July 6
July 6 @ 8:00 am - 5:00 pm

Paramus Firework Show and Food Truck Festival

July 6 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

+ 5 More
July 7
July 7 @ 8:00 am - 5:00 pm

Family Fun Day

July 7 @ 8:00 am - 5:00 pm

Project Purple Pretzel Run 5K

+ 3 More
July 8
July 8 @ 10:00 am - 5:00 pm

Lavender Festival

July 8 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 9
July 9 @ 10:00 am - 5:00 pm

Lavender Festival

July 9 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 10
July 10 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 10 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 11 @ 8:00 am - 5:00 pm

Wildwood Crest Sand Sculpting Festival

July 11 @ 8:00 am - 5:00 pm

Cumberland County Fair

+ 11 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 12 @ 8:00 am - 5:00 pm

Dino Don Returns To Field Station Dinosaurs

July 12 @ 8:00 am - 5:00 pm

Cumberland County Fair

+ 18 More
July 12
July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 13 @ 8:00 am - 5:00 pm

Classic Car Show at Needle Creek Farm Brewery

July 13 @ 8:00 am - 5:00 pm

Ocean County Fair

+ 14 More
July 14
July 14 @ 10:00 am - 5:00 pm

Lavender Festival

July 14 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 15
July 15 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 15 @ 10:00 am - 5:00 pm

Lavender Festival

+ 5 More
July 16
July 16 @ 10:00 am - 5:00 pm

Lavender Festival

July 16 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 7 More
July 17
July 17 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 17 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 18
July 18 @ 8:00 am - 5:00 pm

Cape May County 4-H Fair

July 18 @ 8:00 am - 5:00 pm

Soar and Shore Festival

+ 11 More
July 19
July 19 @ 7:00 am - 1:00 pm

Sandy Sprint Sea Isle City 5K Run/Walk 2025

July 19 @ 7:00 am - 5:00 pm

Sandy Spring Sea Isle City 5K Run/Walk 2025

+ 15 More
July 20
July 20 @ 8:00 am - 5:00 pm

Soar and Shore Festival

July 20 @ 8:00 am - 5:00 pm

Saint Francis of Assisi Parish Annual Carnival

+ 12 More
July 21
July 21 @ 10:00 am - 5:00 pm

Lavender Festival

July 21 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 22
July 22 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 22 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 23
July 23 @ 10:00 am - 5:00 pm

Lavender Festival

July 23 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 24
July 24 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 24 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 25
July 25 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 25 @ 10:00 am - 5:00 pm

Lavender Festival

+ 2 More
July 26
July 26 @ 10:00 am - 5:00 pm

Lavender Festival

July 26 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 4 More
July 27
July 27 @ 10:00 am - 4:00 pm

Jersey Shore Summer Comic Book Show

July 27 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 28
July 28 @ 10:00 am - 5:00 pm

Lavender Festival

July 28 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 29
July 29 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 29 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 30
July 30 @ 10:00 am - 5:00 pm

Lavender Festival

July 30 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 3 More
July 31
July 31 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 31 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
August 1
August 1 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

August 1 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
August 2
August 2 @ 10:00 am - 5:00 pm

Lavender Festival

August 2 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 5 More
August 3
August 3 @ 10:00 am - 4:00 pm

Vintage & Crafts at Jubilee Park w/Food Trucks Too!

August 3 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
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