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Home The Latest Rosa Trieu, Baguette Bistro {Our NJMOMpreneur of the Week}

Rosa Trieu, Baguette Bistro {Our NJMOMpreneur of the Week}

  • Lauren Kim
  • October 5, 2020
nj mom rose trieu njmompreneur baguette bistro
Children Specialized Refresh Outpatient

Rosa Trieu, our NJMOMpreneur of the week, always loved Vietnamese cooking and it was this deep appreciation that gave her the idea to open a Vietnamese restaurant in her East Windsor community. But with zero restaurant experience, she knew it would take a leap of faith—and after five years of extensive research, rebuilding a space, and the unwavering support of her family, Rosa quit her corporate job of 20 years and opened Baguette Bistro in 2018. Today, it’s become the place to go for deep bowls of steaming pho, light and delicious spring rolls, banh mi (French baguette sandwiches), vermicelli, overflowing rice dishes with veggies and meat, and organic bubble teas. We sat down with this mom of three to talk about the deliciousness of pho, how COVID-19 has changed the way she does business for now, and the one dish from an East Windsor restaurant she craves when she’s not eating Vietnamese (hint: it’s Italian).

Our NJMOMpreneur of the week, Rose Trieu, of Baguette Bistro in East Windsor

What inspired you to open Baguette Bistro?
I went into the restaurant business because I love Vietnamese cooking and pho, a Vietnamese specialty. My mom made it for me growing up—it’s a slow-cooked beef broth with rice noodles, beef, chicken, or shrimp, and garnished with fresh herbs and hot sauce. My family loves it too, and whenever we go on vacation, we always seek out the local pho and Vietnamese restaurants for their fresh and healthy ingredients. I wanted to introduce the cuisine to our community and thought about opening a restaurant. But at the time, I had been in the corporate world, working as a VP of Operations at a housewares company. I knew nothing about owning or operating a restaurant. So when I told my husband the idea in 2013, we spent over four years researching, and eventually found a place in the area that worked. After a year of renovating, we opened Baguette Bistro by Valentine’s day of 2018.

Baguette Bistro serves delicious dishes like pho, fried egg rolls, and spring rolls.

Tell us more about the menu and food at Baguette Bistro.
We cook fresh ingredients and marinate meats with our special sauces and recipes. Vietnamese foods are very complex and flavorful—beef noodle broth can cook up to 12 hours to extract the flavors from the meat and spices. We serve all Vietnamese foods such as pho, banh mi, and vermicelli salads. Since we’ve been open, Vietnamese food has become more popular because of the homemade ingredients and cooking methods. My husband and children can eat pho and banh mi 4-5 times a week—it’s all so good.

You had to change the way you operate your restaurant since the pandemic started. How have you done that?
We were doing well as a full-service restaurant, but then Covid-19 caused the lockdown. So for now, we’ve been operating as takeout only, and the support has been amazing. Luckily, the business has evolved with new technologies like DoorDash, UberEats, and ChowNow for ordering online and delivery. And also, my husband engineered our restaurant processes and invested in technologies to allow our kitchen to serve up healthy, flavorful meals in less than 10-15 minutes after the orders come into the kitchen. Our regular customer base orders from us, and we know with their help, we will get through this together.

Rosa Trieu with her husband Vi Trieu, daughter Jacqueline, son Alexander and youngest son Thomas

You are close to your family. Do they help with the restaurant?
Yes, they have been helping me since the beginning. I am very close to my mother and share almost everything with her. She was instrumental in assisting with the menu—she created the fried egg rolls, the spring rolls, the vegetarian noodle soup, and some of our other wonderful recipes at Baguette Bistro.

All of my three children have tried the smoothies, bubble tea, and fruit tea and provide great recipe feedback. My oldest son, Alexander, who recently graduated from the NJIT mechanical engineering program, helps me the most at the restaurant —especially during quarantine when other high school students could not come to work. My daughter Jacqueline helped design the menu, fixes my Instagram photos, and posts them for me. My youngest son, Thomas, comes to help unload restaurant supplies. My husband makes weekly shopping trips for supplies and various errands we need, and he designed the space, using lanterns my sister brought back from Vietnam. Mostly, he lends an empathetic ear when something gets me down or when I am exhausted at the end of a long workday or week.

Children Specialized Refresh Outpatient

Who does your business support in your community?
We try to buy local supplies and services whenever we can. Once a week, we go to Sushi King in East Windsor—we love their sushi. It’s the only place open late at night for me to order food after work, and they support us as well. Sal’s Pizzeria Restaurant has the best pizza. We order The Works– a pizza with pepperoni, sausage, meatballs, onions, green peppers, and mushrooms—it’s a must any time we go there.

baguette-bistro-bubble-teas
Vietnamese coffee, bubble, and fruit teas are favorites at Baguette Bistro.

What do you love most about living in East Windsor?
East Windsor is the center of everything for us. We built our home here when it was still a farming community, and all our neighbors are friendly, small-town, charming people. We love the location, too—from here, we can get to the shore, or New York City or Philadelphia in 40 minutes. Yet, we still have farms, open space, and a 2,500-acre county park with everything.

Rosa’s husband Vi chose the white, floating flower ceiling light pendants for the restaurant, while her sister gave her the traditional red lanterns from Vietnam.

What would you say to another NJMOMpreneur just starting?
It’s a challenge to jump from one business to another. I was in the corporate world and switched careers 360 degrees, but I took a leap of faith and went for it. If you decide to do it, you need to do a lot of research beforehand—to learn as much as you can about the business and make sure it’s what you want. You also need to consider your costs—there may be things you need and don’t know, or can’t anticipate, so you should plan on putting contingencies in place for when that happens. Most of all, you need a good support system—I am so lucky that I have my family, which has helped me with everything I do.

For more information about Rosa and Baguette Bistro, follow her on Facebook and Instagram.

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10:00 am - 4:00 pm

Jersey Shore Summer Comic Book Show

July 27 @ 10:00 am - 4:00 pm

Jersey Shore Summer Comic Book Show

The Jersey Shore Comic Book Show celebrates comics, trading cards, toys and crafts. Meet artists, writers and celebrities. Kids can interact with costumed characters from the Star Wars 501st Legion.…

$5.00
10:00 am - 5:00 pm Event Series

Lavender Festival

July 27 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More

3 events, 28

10:00 am - 5:00 pm Event Series

Lavender Festival

July 28 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm Event Series

Sunflower Festival

July 28 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 1 More

6 events, 29

10:00 am - 11:00 am Event Series

MarketFair Summer Kids Club

July 29 @ 10:00 am - 11:00 am Event Series

MarketFair Summer Kids Club

For interactive activities and entertainment, MarketFair will hold weekly summer kids clubs every Tuesday starting July 15 to August 19 from 10 a.m. to 11 a.m. Families can participate in…

Free
10:00 am - 5:00 pm Event Series

Lavender Festival

July 29 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 4 More

5 events, 30

10:00 am - 5:00 pm Event Series

Lavender Festival

July 30 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm Event Series

Sunflower Festival

July 30 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 3 More

5 events, 31

9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 31 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm Event Series

Lavender Festival

July 31 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More

5 events, 1

9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

August 1 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm Event Series

Lavender Festival

August 1 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More

5 events, 2

10:00 am - 5:00 pm Event Series

Lavender Festival

August 2 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm Event Series

Sunflower Festival

August 2 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 3 More

5 events, 3

10:00 am - 4:00 pm

Vintage & Crafts at Jubilee Park w/Food Trucks Too!

August 3 @ 10:00 am - 4:00 pm

Vintage & Crafts at Jubilee Park w/Food Trucks Too!

Open to the public from 10-4 pm. This event is a fundraiser for the Clifton Recreation Department. Admission is free. The Vintage Area will have vendors selling antiques, collectibles, vintage,…

Free Admission
10:00 am - 5:00 pm Event Series

Lavender Festival

August 3 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
June 30
All day

Critter Camp

All day Event Series

The Comedy Lovers Tour (Around Newark)

June 30 @ 12:00 pm - 5:00 pm Event Series

Asbury Park Spring Bazaar 2025

June 30
All day

Critter Camp

July 1 @ 10:30 am - 12:00 pm Event Series

Free Summer Movie: Despicable Me 4

July 1 @ 12:00 pm - 5:00 pm Event Series

Asbury Park Spring Bazaar 2025

+ 1 More
June 30
All day

Critter Camp

July 2 @ 8:30 am - 9:00 am Event Series

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 2 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
June 30
All day

Critter Camp

July 3 @ 8:30 am - 9:00 am Event Series

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 3 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

+ 2 More
July 4
July 4 @ 8:00 am - 5:00 pm

Bay Village July 4th Fireworks

July 4 @ 8:00 am - 5:00 pm Event Series

Star-Spangled Nights at Great Adventure

+ 23 More
July 5
July 5 @ 8:00 am - 5:00 pm Event Series

Star-Spangled Nights at Great Adventure

July 5 @ 8:30 am - 5:00 pm

Whale of a Day Family Street Festival

+ 9 More
July 6
July 6 @ 8:00 am - 5:00 pm

Paramus Firework Show and Food Truck Festival

July 6 @ 8:30 am - 9:00 am Event Series

Little Noodles: Ocean Week Play Classes (Ages 2–5)

+ 5 More
July 7
July 7 @ 8:00 am - 5:00 pm

Family Fun Day

July 7 @ 8:00 am - 5:00 pm

Project Purple Pretzel Run 5K

+ 3 More
July 8
July 8 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 8 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 1 More
July 9
July 9 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 9 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 2 More
July 10
July 10 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 10 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 4 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 11 @ 8:00 am - 5:00 pm

Wildwood Crest Sand Sculpting Festival

July 11 @ 8:00 am - 5:00 pm Event Series

Cumberland County Fair

+ 11 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 12 @ 8:00 am - 5:00 pm

Dino Don Returns To Field Station Dinosaurs

July 12 @ 8:00 am - 5:00 pm Event Series

Cumberland County Fair

+ 18 More
July 12
July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 13 @ 8:00 am - 5:00 pm Event Series

Classic Car Show at Needle Creek Farm Brewery

July 13 @ 8:00 am - 5:00 pm Event Series

Ocean County Fair

+ 14 More
July 14
July 14 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 14 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 2 More
July 15
July 15 @ 10:00 am - 11:00 am Event Series

MarketFair Summer Kids Club

July 15 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 4 More
July 16
July 16 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 16 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 6 More
July 17
July 17 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 17 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
July 18
July 18 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 18 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
July 19
July 19 @ 7:00 am - 1:00 pm

Sandy Sprint Sea Isle City 5K Run/Walk 2025

July 19 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 6 More
July 20
July 20 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 20 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 3 More
July 21
July 21 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 21 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 1 More
July 22
July 22 @ 10:00 am - 11:00 am Event Series

MarketFair Summer Kids Club

July 22 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 4 More
July 23
July 23 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 23 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 2 More
July 24
July 24 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 24 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
July 25
July 25 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 25 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 2 More
July 26
July 26 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 26 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 4 More
July 27
July 27 @ 10:00 am - 4:00 pm

Jersey Shore Summer Comic Book Show

July 27 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
July 28
July 28 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 28 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 1 More
July 29
July 29 @ 10:00 am - 11:00 am Event Series

MarketFair Summer Kids Club

July 29 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 4 More
July 30
July 30 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

July 30 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 3 More
July 31
July 31 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

July 31 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
August 1
August 1 @ 9:30 am - 10:30 am Event Series

Messy Play in Basking Ridge

August 1 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
August 2
August 2 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

August 2 @ 10:00 am - 5:00 pm Event Series

Sunflower Festival

+ 3 More
August 3
August 3 @ 10:00 am - 4:00 pm

Vintage & Crafts at Jubilee Park w/Food Trucks Too!

August 3 @ 10:00 am - 5:00 pm Event Series

Lavender Festival

+ 3 More
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