
What has been the most rewarding part of building your business?
I have to say the most rewarding part is knowing that what I needed for my children—having dolls that would teach my girls to love who they are and what they look like—also filled a need for other parents, and has been overwhelmingly embraced by them.
My children have learned that when you’re building something from nothing, you need to be determined and put in the hard work.

What are some of your favorite New Jersey businesses to support?
There are so many businesses I love in my area. Clean Temple Body Essentials is one, the owner Martha is a nurse, and soap making is her passion. She now has other body items, but I love her handmade soaps. I can’t get enough of the lemon loaf at Little Daisy Bake Shop, and they’re now offering pick up and local delivery. Montclair Learning Center is the perfect place for STEM classes for the little ones, and all my kids have taken classes there at some point. Right now, they’re doing virtual parties and summer classes too. And I just love the food and atmosphere at Vanillamore—it’s a great casual spot for date night.
What is your best advice for an aspiring NJMOMpreneur?
My advice is simple—follow your dreams, start whatever you are passionate about, and enjoy the process.