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Home The Latest Joanna Parker, Yumble {Our NJ Mompreneur of the Week}

Joanna Parker, Yumble {Our NJ Mompreneur of the Week}

  • By Nancy Simon
  • October 5, 2022
Children Specialized Refresh Outpatient

Like many moms out there, Joanna Parker, our NJ Mompreneur of the Week, was passionate about getting her kids to eat healthier foods yet struggled with the idea of planning and cooking meals her kids looked forward to eating. She knew others were feeling the same, so she posted on a Facebook mommy group offering to cook healthy meals for their kiddos. Though Joanna didn’t set out to be a big business entrepreneur, the overwhelming response she received made it apparent that it could be in her future. Enter Yumble, a healthy and delicious meal plan featuring organic ingredients and options to take the stress out of cooking for even the pickiest of eaters. But this isn’t any ordinary meal service—with Joanna’s touches like bright packaging, fun extras like stickers and tabletop topic cards, encouragement for kids to choose their menu, and a point system to redeem for cool prizes like toys and tickets to Disney World, littles up to age 12 are (literally) eating up these fresh, balanced meals. We chatted with this Englewood mom of three to find out how Yumble makes mealtimes fun, what advice she takes when she doubts herself, and the newest go-to in Bergen County for an indulgent treat.

Joanna Parker, our NJ Mompreneur of the Week and the founder of Yumble.

Tell us a little bit about your family background. My husband, David, and I have been married for 15 years and have 3 children. Stanley, named after my husband’s grandfather, is 12. Eleanor, named after my grandmother, is 10. And our youngest, Jane, just celebrated her 8th birthday. We’ve lived in Englewood for the past 13 years, just blocks from where my husband grew up. It’s a warm, tight-knit community, and we’re fortunate to have friends here who genuinely feel like family. I also love that we can grab dinner in NYC and be home in about 12 minutes, but that’s only if it’s a zero-traffic sort of night, which doesn’t happen often enough.

Please share a bit about your career background, and what (if anything) about it has proven helpful in your business. I’ve taken a bit of a circuitous route getting to this point. I worked at Macy’s in product development before I became an early childhood education teacher, which I did for a few years. And then I was a stay-at-home mom for a bit before launching Yumble. I’ve always loved healthy eating and been very passionate about ensuring my kids eat well, but my former career has also helped with this business. Working at Macy’s taught me about research and product development, and working with kids in teaching gave me a deeper understanding of how they react to positive reinforcement and engagement strategies. The tipping point to launch Yumble was how difficult it was to come up with a healthy dinner that my kids would look forward to eating. I decided to post on a Facebook mommy group to see if parents wanted me to cook their kids meals, too, and was met with a resounding yes. That’s when I knew that people needed this and it would be well received.

Joanna Parker, our NJ Mompreneur of the Week and the founder of Yumble, with her husband, David, and their children.

What sets Yumble apart from other food delivery services, and what are some favorite meals? Yumble is the only kids’ delivery meal service that rewards kids for making healthy food choices. We’re convenient for parents and can help them rest easy knowing their kids will be eating healthy. But what makes us unique is we empower kids to make their own healthy choices by encouraging them to select their meals with their parents’ help. Kids love choices and feeling in control. We empower them to do just that, and it increases the likelihood of getting excited about food and eating it. As for favorites, since kids are crazy about things that they can pick up with their hands, the Pizza Pocket is high on our best-seller list. It’s hand baked, filled with cheese and homemade marinara sauce, and has broccoli on the side. And our chicken nuggets (healthy, of course) and mac and cheese are also on heavy rotation for most families that order.

What do you hope your children learn by seeing you run your own business? Most importantly, I hope my kids see if you think you can better the world in whatever way that is, you should go for it. I also hope they know that it’s essential to follow through on your commitments and that hard work pays off.

Kids love handheld food, and Yumble delivers! Here is Yumble’s Egg N’ Cheese Pocket meal, with some fun extras on the side.

Please share a bit about the “fun” aspect of your business that makes it more than just the food. Because the premise behind Yumble is about empowering kids to make the right choices and getting them excited about eating, a large portion of our food is interactive (like dunking part of the meal into a dipping sauce), or the meals come with fun extras like sticker sheets or conversation starter cards to prompt for fun mealtime discussions.

kids bowl didonato

What’s your go-to way to self-care? I like to start my day with exercise when the house is fully quiet so that I can have two hours of undisturbed time before the chaos. I’ve also been working on separating my mom hat from my work hat because those lines can easily get blurred, especially working from home.

An advertisement for Yumble shows all of the healthy food options for kids.

Please share your favorite NJ businesses and what you love about them. As a family, we like to close out the weekend with our latest obsession, Bianco Nero Gelato, a new gelato place in town. I highly recommend the Belgian Waffle with gelato on top. Another favorite is Marcia’s Attic for Kids, a unique and special children’s clothing and accessories shop. The owner is so accommodating and always helps me find what I’m looking for, especially when I’m short on time, and it’s such a friendly neighborhood place. And The Gym is where I like to be at 5:30 every morning, surrounded by like-minded locals who want to push themselves hard. I feel a great sense of camaraderie and support there.

What are some of your family’s favorite activities or things to do in NJ?  Flat Rock Brook Nature Center is a nature preserve and environmental education center in Englewood that has been a family favorite for a long time. When the kids were younger, we always went to the playground. Now, we hike there often and like to discover and explore new paths. It’s also the best place to skip rocks and idle away an afternoon.

Please share the best piece of advice on NJ Mompreneurship you’ve ever received and would like to share with other mompreneurs, too. You’re doing better than you think you are—that’s the best advice I ever got, and it came from an old friend who was a mentor to me. There will always be moments when you doubt yourself and feel like you’re not doing a great job on one or both fronts. No day will feel perfect, but when you look at the bigger picture, you’ll realize you’re doing a great job. Keeping that in mind, I’ve learned to push through those doubts. When you’re running a business and have a family, there will always be obstacles, hurdles, and challenges, but also so many highs, wins, and successes. Keep your eye on your passion—there is always a reward at the end!

For more information on Joanna Parker and Yumble, please see their website, Facebook, and Instagram pages.

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NJ Mom® Events Calendar

35 events found.
  • July 2025

Calendar of Events

M Mon
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5 events, 27
10:00 am - 4:00 pm
Jersey Shore Summer Comic Book Show
July 27 @ 10:00 am - 4:00 pm
Jersey Shore Summer Comic Book Show

The Jersey Shore Comic Book Show celebrates comics, trading cards, toys and crafts. Meet artists, writers and celebrities. Kids can interact with costumed characters from the Star Wars 501st Legion.…

$5.00
10:00 am - 5:00 pm
Lavender Festival
July 27 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
3 events, 28
10:00 am - 5:00 pm
Lavender Festival
July 28 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
July 28 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 1 More
6 events, 29
10:00 am - 11:00 am
MarketFair Summer Kids Club
July 29 @ 10:00 am - 11:00 am
MarketFair Summer Kids Club

For interactive activities and entertainment, MarketFair will hold weekly summer kids clubs every Tuesday starting July 15 to August 19 from 10 a.m. to 11 a.m. Families can participate in…

Free
10:00 am - 5:00 pm
Lavender Festival
July 29 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 4 More
5 events, 30
10:00 am - 5:00 pm
Lavender Festival
July 30 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
July 30 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 3 More
5 events, 31
9:30 am - 10:30 am
Messy Play in Basking Ridge
July 31 @ 9:30 am - 10:30 am
Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm
Lavender Festival
July 31 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
5 events, 1
9:30 am - 10:30 am
Messy Play in Basking Ridge
August 1 @ 9:30 am - 10:30 am
Messy Play in Basking Ridge

Children and their grown-ups will enjoy an hour of Messy Play. Ideal for children ages 1.5 to 5 years old, classes are child-led with process art and sensory stations. Purposeful…

$36
10:00 am - 5:00 pm
Lavender Festival
August 1 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
5 events, 2
10:00 am - 5:00 pm
Lavender Festival
August 2 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
10:00 am - 5:00 pm
Sunflower Festival
August 2 @ 10:00 am - 5:00 pm
Sunflower Festival

Spend the day frolicking in the sunflower and zinnia fields. There are many unique photo ops throughout the field making each moment picture perfect. Make sure to bring your camera…

$18
+ 3 More
5 events, 3
10:00 am - 4:00 pm
Vintage & Crafts at Jubilee Park w/Food Trucks Too!
August 3 @ 10:00 am - 4:00 pm
Vintage & Crafts at Jubilee Park w/Food Trucks Too!

Open to the public from 10-4 pm. This event is a fundraiser for the Clifton Recreation Department. Admission is free. The Vintage Area will have vendors selling antiques, collectibles, vintage,…

Free Admission
10:00 am - 5:00 pm
Lavender Festival
August 3 @ 10:00 am - 5:00 pm
Lavender Festival

Spend the day wandering through our lavender garden and enjoy the aromatic scent. We have multiple photo ops in the field for you to enjoy. Remember to bring your camera…

$15
+ 3 More
June 30
All day

Critter Camp

All day

The Comedy Lovers Tour (Around Newark)

June 30 @ 12:00 pm - 5:00 pm

Asbury Park Spring Bazaar 2025

June 30
All day

Critter Camp

July 1 @ 10:30 am - 12:00 pm

Free Summer Movie: Despicable Me 4

July 1 @ 12:00 pm - 5:00 pm

Asbury Park Spring Bazaar 2025

+ 1 More
June 30
All day

Critter Camp

July 2 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 2 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
June 30
All day

Critter Camp

July 3 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

July 3 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

+ 2 More
July 4
July 4 @ 8:00 am - 5:00 pm

Bay Village July 4th Fireworks

July 4 @ 8:00 am - 5:00 pm

Star-Spangled Nights at Great Adventure

+ 23 More
July 5
July 5 @ 8:00 am - 5:00 pm

Star-Spangled Nights at Great Adventure

July 5 @ 8:30 am - 5:00 pm

Whale of a Day Family Street Festival

+ 9 More
July 6
July 6 @ 8:00 am - 5:00 pm

Paramus Firework Show and Food Truck Festival

July 6 @ 8:30 am - 9:00 am

Little Noodles: Ocean Week Play Classes (Ages 2–5)

+ 5 More
July 7
July 7 @ 8:00 am - 5:00 pm

Family Fun Day

July 7 @ 8:00 am - 5:00 pm

Project Purple Pretzel Run 5K

+ 3 More
July 8
July 8 @ 10:00 am - 5:00 pm

Lavender Festival

July 8 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 9
July 9 @ 10:00 am - 5:00 pm

Lavender Festival

July 9 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 10
July 10 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 10 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 11 @ 8:00 am - 5:00 pm

Wildwood Crest Sand Sculpting Festival

July 11 @ 8:00 am - 5:00 pm

Cumberland County Fair

+ 11 More
July 11
All day

Montclair Bastille Day Weekend 2025

July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 12 @ 8:00 am - 5:00 pm

Dino Don Returns To Field Station Dinosaurs

July 12 @ 8:00 am - 5:00 pm

Cumberland County Fair

+ 18 More
July 12
July 12 @ 11:00 am - July 13 @ 5:00 pm

31st Annual Haddonfield Crafts and Fine Art Festival

July 13 @ 8:00 am - 5:00 pm

Classic Car Show at Needle Creek Farm Brewery

July 13 @ 8:00 am - 5:00 pm

Ocean County Fair

+ 14 More
July 14
July 14 @ 10:00 am - 5:00 pm

Lavender Festival

July 14 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 15
July 15 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 15 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 16
July 16 @ 10:00 am - 5:00 pm

Lavender Festival

July 16 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 6 More
July 17
July 17 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 17 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 18
July 18 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 18 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 19
July 19 @ 7:00 am - 1:00 pm

Sandy Sprint Sea Isle City 5K Run/Walk 2025

July 19 @ 10:00 am - 5:00 pm

Lavender Festival

+ 6 More
July 20
July 20 @ 10:00 am - 5:00 pm

Lavender Festival

July 20 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 3 More
July 21
July 21 @ 10:00 am - 5:00 pm

Lavender Festival

July 21 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 22
July 22 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 22 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 23
July 23 @ 10:00 am - 5:00 pm

Lavender Festival

July 23 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 2 More
July 24
July 24 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 24 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 25
July 25 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 25 @ 10:00 am - 5:00 pm

Lavender Festival

+ 2 More
July 26
July 26 @ 10:00 am - 5:00 pm

Lavender Festival

July 26 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 4 More
July 27
July 27 @ 10:00 am - 4:00 pm

Jersey Shore Summer Comic Book Show

July 27 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
July 28
July 28 @ 10:00 am - 5:00 pm

Lavender Festival

July 28 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 1 More
July 29
July 29 @ 10:00 am - 11:00 am

MarketFair Summer Kids Club

July 29 @ 10:00 am - 5:00 pm

Lavender Festival

+ 4 More
July 30
July 30 @ 10:00 am - 5:00 pm

Lavender Festival

July 30 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 3 More
July 31
July 31 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

July 31 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
August 1
August 1 @ 9:30 am - 10:30 am

Messy Play in Basking Ridge

August 1 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
August 2
August 2 @ 10:00 am - 5:00 pm

Lavender Festival

August 2 @ 10:00 am - 5:00 pm

Sunflower Festival

+ 3 More
August 3
August 3 @ 10:00 am - 4:00 pm

Vintage & Crafts at Jubilee Park w/Food Trucks Too!

August 3 @ 10:00 am - 5:00 pm

Lavender Festival

+ 3 More
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