My family calls Storybook Land in Egg Harbor Township the most magical place in New Jersey, and it lives up to the name—they’ve made classic children’s stories like Snow White and Jack and the Bean Stalk come to life in their pristine theme park for over 60 years. The whimsical atmosphere caters to ages 1 to 8, but older siblings will be at home here, too (we brought my 10-year-old nephew, who loved it). With unlimited rides included in your admission, an enchanting tram (seasonal), hidden wonders that make it feel like you’ve landed in a fairytale, and special events all year long, there are so many magical memories you can create during each visit. Read on for more info on our visit and tips for making it a special day for your family at Storybook Land, and be sure to check out our Best Things To Do In New Jersey Guide for more fun ideas. (feature photo credit: NJ MOM)
Storybook Land: A Family Adventure
Storybook Land is a magical place during the holidays. Photo Credit: NJ MOM
Holiday at the park
From November 16-December 30, 2024, the magic of the holidays at Storybook Land comes to life. Starting in November, the park is open on select dates, and then in December, every day. At dusk, Santa waves his magic wand, and the entire park lights up in an array of colors. Stop by for a photo with Santa and Mrs.Claus at their Storybook Land home until December 23, and after Christmas, enjoy the lights and festivities before the New Year. During the holidays, ride Santa’s Fantasy Flight with red sleds that lift in the air. Or take the J & J Railroad and sit back and enjoy the lights around the park. Seeing all our favorite Storybook Land rides lit up and open for the holidays was thrilling, and we had a great time riding them after dark. And the best part? It snows in the park (thanks to the snow-making machines in the trees), turning the whole scene into a festive and magical experience.
The Three Little Pigs comes to life at this amusement park. Photo Credit: NJ MOM
Celebrate all seasons at Storybook Land
From an Easter Bunny visit at the park to their Fall Festival, there are always special seasonal events hosted by Storybook Land to ensure every visit feels brand new. Autumn at Storybook Land means Happy Hayrides, the Pumpkin Patch, Elmer’s Hay-Mazin’ Maze, Trick-or-Treat Weekend, and much more. The Christmas Fantasy with Lights event has become a South Jersey tradition, with families attending yearly. Storybook Land also specializes in creating unique and memorable birthday parties—what’s more fun than rides and all of your kids’ favorite characters?
The Beanstalk Bounce is a must-ride. Photo Credit: NJ MOM
Admission includes unlimited rides
Once you pay the one-price admission, kids can experience as many rides as they want. Since Storybook Land caters mainly to their youngest guests, all ride attendants are specially trained to ensure safety and comfort—the staff at Storybook Land realizes this may be your family’s first theme park experience together. The rides are also catered to little ones. Our favorites include Bubbles the Roller Coaster, Out on a Limb Tree Swings, Tick-Tock Clock Drop, Beanstalk Bounce, and Happy Dragon.
This relaxing, seasonal tram ride through the park was this Mama’s favorite part! Photo Credit: NJ MOM
Take a ride on the whimsical tram
Plenty of unique attractions are available for visitors who aren’t ready to take on the whirling and faster rides. Kids can step right into their favorite storybook and become immersed in the world of fantasy, nursery rhymes, and curiosity on a Storybook Land Tram Ride (available on select dates). From Cinderella’s Pumpkin Coach and Alice in Wonderland’s Tunnel & Maze to Snow White’s House and The North Pole, there are over 40 attractions that encourage young minds to imagine, pretend, and explore.
Everyone says ‘hello’ to Mother Goose on their way into Storybook Land. Photo Credit: NJ MOM
Say “Cheese“
While walking around the grounds, keep your eyes peeled. You never know when you might spot one of your favorite storybook characters. You’ll find colorful statues and storybook scenes that have become beloved icons at Storybook Land, where families have countless photo opportunities to strike a pose.
Another mama fave—packing food, keeping it under our stroller while we tour around, and eating a leisurely lunch in this clean, shaded spot. Photo Credit: NJ MOM
Pack your lunch and eat in their cute (and super clean) garden area
Unique eateries make it easy for families to grab a snack or enjoy a meal together in between adventures. Visit The Gingerbread House with new grab-and-go items for 2024: the Caboose Cafe, The Dining Depot, and Mistress Mary’s Garden Goodies.
Storybook Land will bring your family to a place where fairytales come alive. Photo Credit: NJ MOM
What to know before you go
From the moment Mother Goose greets you at the gates of Storybook Land, it’s a guaranteed adventure for story lovers and kids. Parking is free, and the park is accessible by stroller. Previously purchased tickets that don’t expire may be used on non-special event days. Online general admission tickets are date specific, and they are $37.99 plus tax for ages 2-64 (at the gate, they are $41.99 plus tax) and not valid on special event days. Senior tickets for 65+ are $35.99 plus tax, and discounted military tickets are $34.99 plus tax. Tickets are required for adults and children ages 2 and up.
Learn more about Storybook Land by visiting their website, Facebook, and Instagram.
Storybook Land
6415 Black Horse Pike (Routes 40/322)
Egg Harbor Township, NJ 08234
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