5 Magical Ways to Enjoy Storybook Land in Egg Harbor Township


My family calls Storybook Land in Egg Harbor Township the most magical place in New Jersey, and it lives up to the name—they’ve made classic children’s stories like Snow White and Jack and the Bean Stalk come to life in their pristine theme park for over 60 years. The whimsical atmosphere caters to ages 1 to 8, but older siblings will be at home here too (we brought my 10-year-old nephew, who loved it). With unlimited rides included in your admission, an enchanting tram that sweeps you through the park, a water area called the Seaport, hidden wonders in every corner encouraging you to imagine life as a fairytale, princess visits, and special events all year long, there are so many magical memories you can create during each visit. Read on for more info on our visit and tips for making it a special day for your family at Storybook Land, and be sure to check out our Best Things To Do In New Jersey Guide for more fun ideas. (feature photo taken at Storybook Land)

storybook land New Jersey

The Beanstalk Bounce is a must-ride at Storybook Land.

Your Storybook Land admission includes unlimited rides

Once you pay the one-price admission, kids can experience as many rides as their little hearts desire. Since Storybook Land caters mainly to their youngest guests, all ride attendants are specially trained to ensure safety and comfort—the staff at Storybook Land realizes this may be your family’s first theme park experience together. Bubbles the Coaster, Out on a Limb tree swings, Tick-Tock Clock Drop, Beanstalk Bounce, and Happy Dragon are just some of the colorful, themed rides to expect for your visit.

Tram around Storybook Land

This relaxing tram ride through the park was this Mama’s favorite part!

Take a ride on the whimsical Storybook Land Tram

Plenty of unique attractions are available for visitors who aren’t quite ready to take on the whirling and faster rides. Kids can step right into their favorite storybook and become immersed in the world of fantasy, nursery rhymes, and curiosity on a Storybook Land Tram Ride (available on select dates). From Cinderella’s Pumpkin Coach and Alice in Wonderland’s Tunnel & Maze to Snow White’s House and The North Pole, there are over 40 attractions that encourage young minds to imagine, pretend, and explore.

The Three Little Pigs

The Three Little Pigs comes to life at Storybook Land.

Celebrate all seasons at Storybook Land

From an Easter Bunny visit at the park to their Fall Festival, Classic Car Show, and Christmas in July, there are always special seasonal events hosted by Storybook Land to make sure every visit feels brand new. Autumn at Storybook Land means Happy Hayrides, pumpkin decorating, Elmer’s Hay-Mazin’ Maze, Trick-or-Treat Weekend, and much more. The Christmas Fantasy with Lights Parade has become a South Jersey tradition, with families attending yearly. Storybook Land also specializes in creating unique and memorable birthday parties—what’s more fun than rides and all of your kids’ favorite characters?


Everyone says ‘hello’ to Mother Goose on their way into Storybook Land.

Say “Cheese

While walking around the grounds of Storybook Land, keep your eyes peeled. You never know when you might spot one of your favorite storybook characters. Every costumed character is excited to greet your little one, share a hug, and pose for a photograph to make the memory last. From live characters to colorful statues that have become beloved icons at Storybook Land, families have countless photo opportunities to strike a pose.

picnic areaAnother mama fave— packing food, keeping it under our stroller while we tour around, and eating a leisurely lunch in this clean, shaded spot at Storybook Land.

Pack your lunch and eat in their cute (and super clean) garden area

Five unique eateries make it easy for families to grab a snack or enjoy a meal together in between adventures. Visit The Gingerbread House for Mother Goose Meals for kids, the Caboose Cafe while cooling down at Water Works, The Dining Depot, and The Watering Can. For a different experience (and our personal favorite), stop by Little Jack Horner’s Picnic Corner to enjoy a family meal outdoors in the park with a lunch from home.

storybookland entranceStorybook Land will bring your family to a place where fairytales come alive.  

What to know before you go

From the moment Mother Goose greets you at the gates of Storybook Land, it’s a guaranteed adventure for story lovers and kids. Full of themed rides and interactive attractions, even parents can enjoy being a kid again during this fun day trip that exercises the imagination. Parking is free, general admission is $29.95 online and $32.95 at the gate, and includes unlimited rides and attractions. Tickets are required for adults and children ages 2 and up. If you plan on going a lot, season passes are $159.95, valid until December 30. Season pass holders include 10% off all food and retail items and 15% off tickets at the door. The park is open from April-December with various special holiday events, including an Easter Egg Hunt, Car Show, Christmas in July, Fall Festival, and Christmas Lights and Parade.

Storybook Land
6415 Black Horse Pike (Routes 40/322)
Egg Harbor Township, NJ 08234
(609) 646-0103

Learn more about Storybook Land by visiting their website, Facebook and Instagram.

Has your family visited Storybook Land in Egg Harbor Township?

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About Author

Christine is a mommy to her beautiful baby girl and newborn son, and the editor and founder of NJMOM. When she isn’t on her latest adventure around New Jersey with her family, you can find her experimenting with healthy recipes in the kitchen, gardening in her backyard, practicing yoga and traveling to warm destinations. Some of her favorite things to do around the Garden State are beach days in Manasquan, screaming at the top of her lungs at Six Flags Great Adventure, snow tubing down Mountain Creek and hiking (or biking) any of the gorgeous NJ trails.