6 Magical Ways to Enjoy Storybook Land in Egg Harbor Township


My family calls Storybook Land in Egg Harbor Township the most magical place in New Jersey, and it lives up to the name—they’ve made classic children’s stories like Snow White and Jack and the Bean Stalk come to life in their pristine theme park for over 60 years. The whimsical atmosphere caters to ages 1 to 8, but older siblings will be at home here, too (we brought my 10-year-old nephew, who loved it). With unlimited rides included in your admission, an enchanting tram, a water area called the Seaport, hidden wonders that make it feel like you’ve landed in a fairytale, and special events all year long, there are so many magical memories you can create during each visit. Read on for more info on our visit and tips for making it a special day for your family at Storybook Land, and be sure to check out our Best Things To Do In New Jersey Guide for more fun ideas. (feature photo credit: NJ MOM)

storybook land New Jersey

The Beanstalk Bounce is a must-ride. Photo Credit: NJ MOM

Admission includes unlimited rides

Once you pay the one-price admission, kids can experience as many rides as their little hearts desire. Since Storybook Land caters mainly to their youngest guests, all ride attendants are specially trained to ensure safety and comfort—the staff at Storybook Land realizes this may be your family’s first theme park experience together. Bubbles the Coaster, Out on a Limb tree swings, Tick-Tock Clock Drop, Beanstalk Bounce, and Happy Dragon are just some of the colorful, themed rides to expect for your visit.

Tram around Storybook Land

This relaxing, seasonal tram ride through the park was this Mama’s favorite part! Photo Credit: NJ MOM

Take a ride on the whimsical tram

Plenty of unique attractions are available for visitors who aren’t ready to take on the whirling and faster rides. Kids can step right into their favorite storybook and become immersed in the world of fantasy, nursery rhymes, and curiosity on a Storybook Land Tram Ride (available on select dates). From Cinderella’s Pumpkin Coach and Alice in Wonderland’s Tunnel & Maze to Snow White’s House and The North Pole, there are over 40 attractions that encourage young minds to imagine, pretend, and explore.


Everyone says ‘hello’ to Mother Goose on their way into Storybook Land. Photo Credit: NJ MOM

Say “Cheese

While walking around the grounds, keep your eyes peeled. You never know when you might spot one of your favorite storybook characters. Every costumed character is excited to greet your little one, share a hug, and pose for a photograph to make the memory last. From live characters to colorful statues that have become beloved icons at Storybook Land, families have countless photo opportunities to strike a pose.

picnic area

Another mama fave— packing food, keeping it under our stroller while we tour around, and eating a leisurely lunch in this clean, shaded spot. Photo Credit: NJ MOM

Pack your lunch and eat in their cute (and super clean) garden area

Unique eateries make it easy for families to grab a snack or enjoy a meal together in between adventures. Visit The Gingerbread House with a new addition of grab-and-go items for 2024, the Caboose Cafe while cooling down at Water Works, The Dining Depot, and The Watering Can. 

The Three Little Pigs

The Three Little Pigs comes to life at this amusement park. Photo Credit: NJ MOM

Celebrate all seasons at Storybook Land

From an Easter Bunny visit at the park to their Fall Festival, there are always special seasonal events hosted by Storybook Land to ensure every visit feels brand new. Autumn at Storybook Land means Happy Hayrides, pumpkin decorating, Elmer’s Hay-Mazin’ Maze, Trick-or-Treat Weekend, and much more. The Christmas Fantasy with Lights event has become a South Jersey tradition, with families attending yearly. Storybook Land also specializes in creating unique and memorable birthday parties—what’s more fun than rides and all of your kids’ favorite characters?

Storybook Land

Storybook Land is a magical place during the holidays. Photo Credit: NJ MOM

Holiday at the park

From November through December, see the magic of the holidays at Storybook Land come to life. Every day that the park is open before Christmas, Santa will wave his magic wand at 5 PM, and the entire park will light up in an array of colors. After Christmas, the lights stay on, and it’s the perfect time to ride Santa’s Fantasy Flight with red sleds that lift in the air. Or take the J & J Railroad and sit back and enjoy the lights around the park. Seeing all our favorite Storybook Land rides lit up and open for the holidays was thrilling, and we had a great time riding them after dark. And the best part? It snows in the park (thanks to the snow-making machines in the trees), turning the whole scene into a festive and magical experience.

storybookland entrance

Storybook Land will bring your family to a place where fairytales come alive. Photo Credit: NJ MOM

What to know before you go

From the moment Mother Goose greets you at the gates of Storybook Land, it’s a guaranteed adventure for story lovers and kids. Full of themed rides and interactive attractions, even parents can enjoy being a kid again during this fun day trip that exercises the imagination. Parking is free, and the park is accessible by stroller. Previously purchased tickets that don’t expire may be used on non-special event days. Online general admission tickets are date specific, and they are $37.99 plus tax for ages 2-64 (at the gate, they are $41.99 plus tax) and not valid on special event days. Senior tickets for 65+ are $35.99 plus tax, and discounted military tickets are $34.99 plus tax. Tickets are required for adults and children ages 2 and up. 

Storybook Land
6415 Black Horse Pike (Routes 40/322)
Egg Harbor Township, NJ 08234

Learn more about Storybook Land by visiting their website, Facebook, and Instagram.

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About Author

Christine is a mommy to two little ones, and the Editor and founder of NJ MOM. She resides at the Jersey Shore with her family, and when she isn’t on her latest #njmom adventure, you can find her experimenting with healthy recipes in the kitchen, gardening in her backyard, practicing yoga and traveling to warm destinations. Some of her favorite things to do around the Garden State are beach days at Manasquan, screaming at the top of her lungs at Six Flags Great Adventure, snow tubing down Mountain Creek and hiking (or biking) any of the gorgeous NJ trails.