In this unusual time, making our homes into a sanctuary is paramount, but Deb Foglia, our NJMOMpreneur of the week, has been doing that all along with her blog, Seeking Lavender Lane. Through her candle company Fleur & Flame and the recent creation of her Home Healing Facebook Group, she’s helping others turn their homes into places they love and find a space to feel calm in these uncertain times. We talked to Deb about how her advice is so necessary now, what she’s doing to bring people together and the NJ businesses she’s supporting online.
featured image via @seekinglavenderlane

Since there are several parts to your business, how do they all work together?
Seeking Lavender Lane has been my main platform for the last seven years where most of my content is found and where I’ve shared DIY, decorating, and tips throughout the years. I have always had a passion for design, but recently, I started a group and “lifestyle” called Home Healing. I’ve taught people decorating tips, but I knew my home was more than just some pretty decorations—I’ve created an oasis in my home by using the senses and being creative. It’s been therapeutic, and I wanted to share that by encouraging and inspiring other women to do weekly creative projects and love their homes. While I was sharing ideas on how to do this, I came up with Fleur & Flame, a candle subscription, where each new month you gift yourself the gift of a home fragrance. I loved the idea that my followers could now have their homes smell just like mine and it could be not only a way for them to love their home more but also a chance for me to bridge the gap from my computer into their homes.

Tell us a little bit about yourself and the area of NJ that you are from?
I am originally from PA, and I moved to NJ in high school and then attended Montclair State as a fashion major. After I graduated, I took an internship with Kleinfeld Bridal and after a month in I was hired as an Accessories Consultant and did that for seven years. What most people don’t know about me is that I had my son while I was a junior in college, and I married my husband when I was 21. I had my daughter at 24 and we bought our first house when I was 25. We had been living in Howell, but two years ago we renovated our new home in Farmingdale. We love how it’s rural, but also only a 20-minute drive to the beach.



