This is a guide to the basic elements of NJMom.com used for graphics, banner ads and photography.
NJ Mom’s colors are neutral, child-like, playful and minimalistic. 
Typeface:
Examples of Banner Ad:
Banner Ad Sizes:
300×250 (side banner)
720×90 (leaderboard)
600×600 (dedicated email)
Photography:
When we use photography, NJ Mom images should be playful, bright and real. The images should capture family members interacting, children playing or local attractions.
Blog post banner size is a minimum of 849 × 565 px.
We purchase all of our photography from istock.com or canstockphoto.com.
